THE RIGHT WAY TO LAUNCH AN APP

launching an app

Want to launch the app successfully to generate revenue? Well! You will have to launch the app in the right way to achieve this. It really does not matter if you have a awesome app idea, or you have good developers and marketing team. If you are launching it right, you will never be able to launch it successfully.

Many people believe that that submission of app in the market place is enough for the success of the app. But wait… it is not so! The success of app initially depends on the step taken even before the very first idea about building the app strikes in your mind .After launching the app , planning and promotion is continuous process. Here, we will be discussing everything you need to know for launching the app in the right way.

Recursive research process

Invest a reasonable time in thinking about some questions before going for development. Think about the questions like-Do you know all your competitors? What is your target audience? Why would demography will download and use your app? What is the speciality in you app that other app don’t have? These are very valid questions to think about before developing the website. 

Beware of copy cats!

You have to do a proper research work before taking any step forward. Before investing any amount in the app make sure you have done enough homework and you have a bulletproof plan ahead of you. If you have a very unique idea, then make sure that your idea is not stolen away by your competitors. This is essential because as soon as you launch an app, you competitors will grab the idea and will launch their app using your idea. This may impact you badly as far as the finances are concerned. So make sure that you launch the app rock solid.

The right platform

When launching an app, launching it on the right platform is very crucial. iOS and android are completely different platforms. Android have a very huge market but most of the app are available for free while on the other hand iOS app generally charges a nominal fee. So IOS app earns more as the users buy more iOS app as compared to android app. You have to choose the platform according to your business requirements. IOS apps are used more by senior citizen people while younger generation prefer android as android phones are much cheaper. 

For more information about App Store Vs Play Store , you can refer our article here .

Testing is the key

Recursive testing is very important to provide the stability in the app. Using the building tools are not sufficient to provide a good testing environment, it is essential to have manual testing to test the app on different phone. There are so many phones available so it is quite important to test them on most of the phones. This testing has to be done before the launch of an app as it can save you big bugs and time to remove the bugs.   

You can always hire beta testers before the launch of an app. Beta testers are a group of people who have a decent knowledge of testing and development. The app launch must be a time where you celebrate rather than you test the application.

Marketing tactics and strategies

Proper marketing is one of the important factors responsible for the success of the app. Before the launch of the app, it is very important to build up the hype so that people are eager to wait for the launch and cannot resist themselves. There must be chatter among people about your app before the launch.

There are numerous ways to market your product, some are free and some are paid. So it all depend upon your marketing budget how much you can put into it. It really does not matter whether the market is big or small, all that matters is that whether you are putting your efforts and marketing smartly. First identify your market and then only go for the next step.

Try to make everyone excited about the launch of an app. It is also important to retain downloads even after the first rush.

The application process

Every app store has different guidelines for the launch of an app. So make sure that you understand and follow a proper guideline to launch the app on the marketplace. Launching the app without understanding the rules of the app store can lead you in huge troubles.

Look out for the opportunities

When the launch of the app is successful, don’t get carried away with all the clapping. Main thing still remain which is how you capitalize on the new opportunities. If you find that you app is used alongside with another app, you can offer bundle sale by contacting the other app’s owner.

Winklix is an app development company since 2004 located in the heart of India which provides app development in iOS and android platform. If you want to know more about the launching of an app or looking for an awesome app development company then contact us .

Why Do Companies Outsource Their Mobile App Development Activities?

why company outsource mobile app development projects

Market for the apps is growing by leaps and bounds with every passing year. Development of apps has taken an exponential rise. Companies are looking to outsource their mobile app development activities to other mobile app development companies. But the big question is- why would they do so? They simply do it because they don’t have enough time, technical expertise, money, resources and experience.

A business is obsessed to rope in external sources to develop the mobile apps because they are driven by desire to save money. They scout for the companies that provide cheap and the best mobile app development. It is vital to have a great healthy working relationship with a technically strong organization as they must provide a professional working environment along with the timely delivery of quality products.

When we choose something, with every advantage, there come some disadvantages as well. So lets us look at some of the positives and negatives of outsourcing the mobile app to a company.

Advantages of outsourcing mobile App Development:

  1. Saves lot of pocket money

The prime advantage of outsourcing mobile app development to an  is that it is very budget-friendly option. When you outsource app development, you will be charged only for work done by them; this can be done on an hourly basis on can be fixed payment according to your negotiation to the company.

 

You can cut off overhead costs which can help you to bring down the development price of your app. You will have to pay only for those features that you want in your app. So outsourcing is an affordable option where you don’t have to worry about the constant improvements in your in-house technical team.

 

  1. Convenient Technical Expertise and Resources

When you outsource your app, the outsourced mobile app development companies have dedicated teams which take care of your project right from the beginning till your mobile app comes up in the market. By selecting an external mobile app development enterprise, you can benefit the services of industry designers, experts, project managers, testers and marketers; all those experts who are linked with the outsourced company.

 

  1. Exploiting the technology

When we export our app to an agency, they have a dedicated team that is focussed on using the technology that suits your mobile app development requirements to bring out the best. Due to the mutual agreement, they use the best technology available.

 

  1. Time Saver

You might have heard proverb “Time is money”. Outsourcing your work saves you a lot of time as the outsourced company have to finish your project before the deadline. Huge amount of revenue is generated if the work is completed before time.

 

  1. 24/7 Support

The right support at the right time is very essential. Outsourced company provide 24/7 support to resolve any problem that may pop up during the mobile app development.

 

  1. Complete Transparency

Outsourcing your app provides you complete transparency over the app development according to your need. They provide certain tracking tools that are the milestones of progress linked with your project. This paves the way to create a healthy win-win relationship between both parties.

 

Disadvantages of outsourcing mobile App Development:-

  1. Data Privacy Insecurity

When you are hiring an external agency to develop you app, you are jeopardizing the confidentiality of data. So you must sign a Non-Disclosure Agreement (NDA) before handing over you project to the company. There are many freelancers who do not even care about the data privacy.

 

  1. Not much control over the App development process

When you hand over your project to the external party, you may loose track of what is happening on the other side- how your project is building up? Constant assessment of your project may not be possible due to remote access.

 

  1. Time Zone Gap Lapse

If the project is outsourced to a company of different time zone, then it may result in poor communication due to different time zones. To address this issue, project managers are hired to bridge the gap and constantly keeping you up to date about the current developments of you project.

Conclusion

You must outsource your project after keeping in mind all the pros and cons. The flaws can be corrected by in-depth analysis of the company, its reputation and the customer feedback in the reviews and blogs. The NDA must be signed by reading it completely to prevent any future glitches

The World Of Instant Messaging

instant message app developer

Welcome to the world of instant messaging , where selfies boost our egos , emojis are worth thousand words , and memes are pick me ups . A push notification for messaging gives us satisfaction to feel interconnected . As we are getting more and more independent on smartphones , it acts as a security blanket . Instant messaging is playing a major role in getting connected with smartphones . Hungry of getting to know more about instant messaging , and its up coming future ?

Embracing Interconnectivity

We are now into the world , wherein we chat more into virtual world rather than in person . On an average we use our smartphone more than we think of using it .According to reports  , smartphone user see their phones almost 150 times in a day , spending the total of 5 hours daily to see their smartphones . Gone are those days when we get used to sign into chatrooms and talk with the available persons . Today we are always online able to reach our love ones within seconds .

Instant Messaging & Business Communication

By instant messaging apps , we can do almost everything , right from order a cab to shopping of a product , or even connecting with VR capabilities . Everyone is trying to get the most out of it  , as instant messaging is part of everyday communication . It has also benefited the business in many ways by changing the way of business interaction . Even the customer support options needs to be changed as almost 52 % of the customer are not satisfied by hanging up on the phone for long just to get their simple answer , rather they are now demanding instant real time texting with business .

Textual Healing

Surrendering ourself to digital world , is somewhere we are resisting facing our realities and living in virtual world and at the same time killing our battery life . Our online personality is getting derived of who we are on social media , what status we are we are putting up on Facebook , and what we are broadcasting in 24 hours story mode , or even live . With the ability to use hashtags , location tags and emojis , these is always an outlet for our emotions .

An Emotional Contagion

Instant messaging along with emojis add on to our expressions with using emojis and stickers .Graphical communication when we can’t say it by words improves our ability to communicate . Recent introduction of emojis such as Facebook ” reactions ” and iPhone X’s animojis are advancing our expressions and they are simply the future of expressing our thoughts .

Tomorrows Instant Messaging

Instant messaging has minimise the gap across borders and culture closer . Instant messaging act as central hub for handling our emotions as well as to keep isolation away . It keeps us in getting engaged and not getting bored and at the same time to connect with many people virtual rather than personally meeting them .According to recent trends , instant messaging trends with continue to grow progressively dependent on messaging app .There is lot more to be explored in near future in advancements of instant messaging .
In case you are looking for instant messaging app developer , you can contact winklix now .