THE RIGHT WAY TO LAUNCH AN APP

launching an app

Want to launch the app successfully to generate revenue? Well! You will have to launch the app in the right way to achieve this. It really does not matter if you have a awesome app idea, or you have good developers and marketing team. If you are launching it right, you will never be able to launch it successfully.

Many people believe that that submission of app in the market place is enough for the success of the app. But wait… it is not so! The success of app initially depends on the step taken even before the very first idea about building the app strikes in your mind .After launching the app , planning and promotion is continuous process. Here, we will be discussing everything you need to know for launching the app in the right way.

Recursive research process

Invest a reasonable time in thinking about some questions before going for development. Think about the questions like-Do you know all your competitors? What is your target audience? Why would demography will download and use your app? What is the speciality in you app that other app don’t have? These are very valid questions to think about before developing the website. 

Beware of copy cats!

You have to do a proper research work before taking any step forward. Before investing any amount in the app make sure you have done enough homework and you have a bulletproof plan ahead of you. If you have a very unique idea, then make sure that your idea is not stolen away by your competitors. This is essential because as soon as you launch an app, you competitors will grab the idea and will launch their app using your idea. This may impact you badly as far as the finances are concerned. So make sure that you launch the app rock solid.

The right platform

When launching an app, launching it on the right platform is very crucial. iOS and android are completely different platforms. Android have a very huge market but most of the app are available for free while on the other hand iOS app generally charges a nominal fee. So IOS app earns more as the users buy more iOS app as compared to android app. You have to choose the platform according to your business requirements. IOS apps are used more by senior citizen people while younger generation prefer android as android phones are much cheaper. 

For more information about App Store Vs Play Store , you can refer our article here .

Testing is the key

Recursive testing is very important to provide the stability in the app. Using the building tools are not sufficient to provide a good testing environment, it is essential to have manual testing to test the app on different phone. There are so many phones available so it is quite important to test them on most of the phones. This testing has to be done before the launch of an app as it can save you big bugs and time to remove the bugs.   

You can always hire beta testers before the launch of an app. Beta testers are a group of people who have a decent knowledge of testing and development. The app launch must be a time where you celebrate rather than you test the application.

Marketing tactics and strategies

Proper marketing is one of the important factors responsible for the success of the app. Before the launch of the app, it is very important to build up the hype so that people are eager to wait for the launch and cannot resist themselves. There must be chatter among people about your app before the launch.

There are numerous ways to market your product, some are free and some are paid. So it all depend upon your marketing budget how much you can put into it. It really does not matter whether the market is big or small, all that matters is that whether you are putting your efforts and marketing smartly. First identify your market and then only go for the next step.

Try to make everyone excited about the launch of an app. It is also important to retain downloads even after the first rush.

The application process

Every app store has different guidelines for the launch of an app. So make sure that you understand and follow a proper guideline to launch the app on the marketplace. Launching the app without understanding the rules of the app store can lead you in huge troubles.

Look out for the opportunities

When the launch of the app is successful, don’t get carried away with all the clapping. Main thing still remain which is how you capitalize on the new opportunities. If you find that you app is used alongside with another app, you can offer bundle sale by contacting the other app’s owner.

Winklix is an app development company since 2004 located in the heart of India which provides app development in iOS and android platform. If you want to know more about the launching of an app or looking for an awesome app development company then contact us .

THINGS TO CONSIDER WHEN CONVERTING A WEB EXPERIENCE TO NATIVE APP

web and native app winklix

There are many businesses that just have the website for their businesses. They do not have a mobile app for their business. But just having a website is not enough for the businesses to expand. They are missing out on key customers. To trend in today’s highly competitive market, it is essential to have a mobile app so that they can compete with their competitors. But moving on to mobile app from a website is not a simple task as it looks. There are lots of things that need to be considered while moving from website to native app. These things are explained below:

Analyse your existing website

 

First thing to do before migrating from website to native app or hybrid app is to analyse your existing website. This will not only help your website to improve but it will help in enhancing the user experience of the app which is going to be created. Find out the features that are working for you and what are not working well. Implement the features in the app that are working well and have much popularity.

For example Facebook first launched its website and then after analysing what is working for them, they launched an app on the android and iOS platform. This will enhance the chance of more successful app launch.

Analyse your audience

 

It is very vital to determine type of audience you have. It may happen that when you just have the website, you may be losing a certain type of demography who is more interested in using native apps. You can identify the devices and platform people are using for visiting your website using tools like Google analytics etc. So it is crucial to analyse your audience. If your audience is of a type where the native app is not required, then it may be bad idea to build an app for your business.

Think through the different use case for apps

 

Thinking about the use cases for your app is very vital. Will the people use your app in crowded place? Will they use your app after a long day of work? Will they use the app when the mobile charging is low? So it is quite important to go through these test cases before building a native app for your business.

Think about the reasons for building the app

 

Analyse if your current website is meeting all the requirements of your business. If yes, then you don’t have to build an app for your business as building a website is very time consuming and costly process. However if you believe that you have to provide services which your website cannot provide or looking to attract mobile demography, then you must build an app as it will help your business to grow.

Apps changes the user experience

 

It is highly noted that the mobile apps are very progressive and interactive. Due to these reasons, the app completely changes the user experience. For example if you want to implement messaging feature, then mobile app is a good option as it will provide a better user experience when compared to the website.

Concluding Note

 

All the above factors must be considered while trying to move from website to an app. This will help you to grow and boost the revenue of your business. Native apps will provide an edge to your business.

So are you searching for app development company ? So just close you eyes and hire Winklix – Best App Developer , who can provide you all type of app development right from e-commerce mobile application to cryptocurrency app development solution .

GIVING ATTENTION ON QUALITY OF AN APP IS VITAL: HOW TO GO ABOUT IT

app security

We know that with the changing time, it is very essential to keep the app up to date if your business has to survive. People choice changes rapidly. So it is very vital that your app has optimum quality. There are so many app in the market that if your app does not score well on the quality parameter, it may happen that your app goes unrecognized. If your app is not of good quality, people will not use it for the second time and your app will get lost somewhere in the crowded app store. So it is highly crucial to give attention towards the quality of your app.

 

Mobile app testing is the key

 

Many developers believe that their job is done as soon as the app is developed. But it is a bad practice to undermine mobile app testing. This process is as essential as the development. Whenever you add a feature in the mobile app, it is better to test to remove all the bugs. It improves the user experience of the app.

Testing can be done two ways- manual and automation. Manual testing is good for testing the simpler features. But for the complex process, automation testing is done for testing the regression cases.

Keep an eye on the app performance

 

High quality apps have good performance. Make sure that your app is providing high speed access to its features. Navigation must be quick and it must have a good UI/UX etc. These are parameters that define the performance of the app. Don’t use too many SDKs (Software Development Kit) as they will slow down the performance resulting in app crashes.

Security is necessary for the app

 

The security of the user’s confidential and private data is very important. Developers must make sure that the app which is being developed has high security. Android apps are more vulnerable to malware attacks than the iOS. So, special attention must be given while developing android apps. This improves the quality of mobile apps.

Maintain a clear vision about the app

 

It is very necessary to have a clear vision about the app which you are going to develop a mobile app. You may have lot of experience in developing apps but if you don’t have a clear vision, then it may affect the quality of the app. It should target the users which will result in high number of downloads. So it is crucial to have a clear vision.

Analyse the reviews and ratings carefully

 

Ratings and reviews are the feedback of your app. Users give their reviews about the quality of the app, what features must be included and what must be removed? So it is important to analyse the reviews and ratings carefully if you have to provide a high quality app.

Final note

 

The popularity of the app depends on the quality of the app. If you app does not possess high quality, it will result in the failure of an app. There will be less downloads, and bad reviews. So it is important to give attention towards the quality of an app.

 

So if you are looking for mobile app development company or a Blockchain app developer , contact us now to hire the expert to deliver you rock awesome mobile application .